Supporting leading makeup accessory brand into the USA
Jessica Blackler
Background
The makeup accessory brand achieved remarkable success in the UK market, partnering with major retailers such as Boots and Superdrug, and establishing a direct-to-consumer platform. The brand was keen to expand into new markets. Jessica began collaborating with the brand to expand its success into the EU and USA markets.
Establishing New Partners
The first phase of Jecca Distribution's services involves gaining a comprehensive understanding of the brand, including its direction, overall strategy, and goals. This deep understanding allows us to tailor our approach effectively.Given the primary focus on the USA market, Jecca Distribution leveraged the brands existing tools, resources, and products to identify and engage the most suitable partners.
The Successes
Within the first six months, we sold over 300,000 units in the US market through various channels, including brick-and-mortar stores, e-retailers, subscription services, and marketplaces. By the end of the first year, we had generated over seven figures in new business and launched the brand into more than 900 stores across new markets. All these successes were driven by new accounts secured through Jecca Distribution. Jecca Distribution provided support for all elements, including account setup, logistics, and marketing efforts.
Tailoring services for each brand
Jecca Distribution always tailors its services to meet the unique needs of each brand. Although this client primarily aimed to penetrate the USA market, it became evident that the EU market had also posed significant challenges since Brexit. Due to logistical complications, the brand was reluctant to engage directly with European businesses. To address this, Jecca Distribution established a partnership with a leading EU beauty distributor, enabling the brand to localise its presence in several European markets. This strategic move allowed the brand to maintain access to retailers such as LYKO and Notino without the associated logistical hassles.
Continued successs
Jecca Distribution continues to drive the brand's success in both the US and EU markets. We are witnessing impressive growth with existing accounts and continually forming new partnerships.
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Potential Today
Contact Jecca Distribution to learn how they can help you achieve
success in the US and European markets.
