Jecca Blac case study
Jessica Blackler
Jecca Blac: Pioneering GenderFree Makeup
Jecca Blac is a gender-free makeup brand designed to support all makeup wearers. Founded by Jessica Blackler, Jecca Blac has grown from a visionary idea into a seven-figure global brand, recognised for its inclusivity and innovation.
Establishing New Partners
In 2017, Jecca Blac made its debut with the Correct & Conceal palette, a groundbreaking product designed specifically to cover beard shadow, under eye darkness and scarring. This innovation gained attention from prestigious publications like Vogue and established Jecca Blac as a trailblaser in the makeup industry. The brand's commitment to inclusivity was further recognised when it became the first makeup-focused brand to join the L’Oreal accelerator program, a partnership that propelled Jecca Blac into the global market.
Achievements
Over the past seven years, Jecca Blac has collaborated with numerous retailers and partners across these regions. The brand has sold over 2 million units through various retail channels, including travel retail, brick-and-mortar stores, and e-retailers. Partners include Superdrug, Walmart, and The Hut Group, among many others.
Continued successs
Jecca Blac continues to thrive in established markets, fostering existing relationships and new partnerships. Recently, the brand has also gained significant attention on TikTok, with influencers like Molly Mae and Kylie Jenner showcasing Jecca Blac products, further cementing its popularity and reach
Unlock Your Market
Potential Today
Contact Jecca Distribution to learn how they can help you achieve
success in the US and European markets.
